Diddy Adds Cîroc To His Bag
Diddy inks a 50/50 multi-year deal to develop and market the Cîroc vodka brand. After the acquisition, Cîroc quickly became many rappers' vodka of choice and a staple in hip-hop culture.
Diddy inks a 50/50 multi-year deal to develop and market the Cîroc vodka brand. After the acquisition, Cîroc quickly became many rappers' vodka of choice and a staple in hip-hop culture.