Kai Cenat Launches Fashion Brand, Vivet

Kai Cenat stepped into fashion with the launch of Vivet, revealing the brand through a cinematic YouTube video titled “I Quit.” The announcement came with a more personal tone than people expected—he talked openly about self-doubt, burnout, and wanting to build something bigger than just streaming. The video also showed him traveling to Italy to learn more about the production process, framing Vivet as a serious creative project, not a quick merch drop.